Shipping web app


Due to its global expertise in maritime transport and logistics, the CMA CGM Group brings its clients a seamless shipping experience truly unmatched on the market. During 1 year, I designed a new web application: Freddie by CMA CGM.

Step 1 : Define the strategy 🎯

Objective: Stand out from the competition by positioning ourselves differently. Reflect our simplicity though the language we speak. Develop awareness of Freddie drive qualified traffic to website.

  1. Who: Target audience with C-Level from Small Businesses or Logistician Managers.
  2. How: CMA CGM, who is committed to create the future of shipping, is now introducing a new digital product that will empower people to cut out the middle man and take charge of their own shipping needs. It’s a powerful platform that simplifies the entire shipping experience. It’s Freddie.

Step 2 : User path & wireframes 🛣️

Defined what we wanted by sketching ideas, making user path, testing the proof of concept and iterate.

User flow


Step 3 : Branding & Design system 🎨

Created a new brand iden†ity and a design system for the web app

Brand guidelines

UI Kit

Step 4 : Visual Design 🖥️

Created visual mockups in desktop version and delivered assets to developers.

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Shipping informations before purchase

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